What’s your website saying…?

A website is a powerful tool. Maybe the most powerful tool a company can have. Yet many companies don’t use it to their full potential. Not only can a website provide contact to your company, and inform people about your company, but with today’s technologies a website is a way to involve your clients in your company.

Websites can provide more than just advertising to your clients but it can and very well should be used to disseminate information to your clientele base as well as allow potential clients to become involved in your company before ever walking through the door. Whether you’re an internet based business or not your website is now your best chance at advancing your company into the future.

If you were looking at using a professional company for something and you showed up to their office to find out that they were working off some card tables in an old rundown warehouse would you still use them?

That’s the same idea people get when they see a website that is disorganized, cluttered, or otherwise hard to decipher. Rather I challenge companies to work with their web designers or to find a good web designer to build a web culture that will benefit their business for the long haul. And anyone that needs to find a company to help them develop their web 2.0 firm drop me an email and I’ll help you find the perfect company to help with your online strategy.

A note on branding…

Look at the number of brands we are exposed to on a daily basis here in America… Thousands of brands a day. From energy drinks to computers, stores to individuals. People have even made it a science to brand books that they write. So what is it about the allusive brand that people want? Why is it that a made up word like google, with a very easy colored font can become one of the best known brands in the world in just a few short years. Why is it that after years in the insurance industry AFLAC bursts out from the pack and gains the same brand recognition that Coke has with something as simple as a duck. (which was a failed marketing ploy used in Japan first…)

A brand brings unity to an otherwise cluttered company. Many companies even use strategic branding on different divisions, and different business units in order to gain market vitality in different segments. So how does a company build a good brand build itself. It’s my experience that a brand is no longer the way the company is but the way the company is headed. In today’s fast paced, highly technological world, brands must be distinguished from their counterparts in a split second and be able to grab the individual in a way that will make them recognizable over and over again. Once a brand is able to do that they can start to talk to us.

Working in the branding industry I see too many companies figure their company will grow then it’ll get a bigger brand, but isn’t this a backwards approach? As I’ve heard it said many times, “dress for where you’re going, not for where you’re from”. Some brands do this well. They keep their design styles clean and crisp, and thusly build themselves a place in the minds of the people they are trying to reach. They see themselves from the public’s perspective, not from theirs. How does your brand grab your public’s attention?