Startups

Seth Godin has a great post on building a long range sustainable business on his blog… Every entraprenuer should read it here…

Viral… Look who’s talking now!

In the world of marketing and advertising there has been too much emphasis put on mass advertising. Not to say that TV or radio ads are bad, but they have to be planned correctly. From my experience TV and radio ads have a great place as a trigger to a product or brand that already [...]

What’s your website saying…?

A website is a powerful tool. Maybe the most powerful tool a company can have. Yet many companies don’t use it to their full potential. Not only can a website provide contact to your company, and inform people about your company, but with today’s technologies a website is a way to involve your clients in [...]

quiet is the new loud

In the past louder was always better. When it came to advertising, and marketing, you needed to be the loudest one on the block. Don’t worry about what they’re saying. You needed to MAKE people hear you. But in this day and age there has been a dramatic paradigm shift. We are seeing companies utilize [...]

Google and innovation…

This video is pretty long but I will tell you it’s one of the best videos on innovation I’ve seen. I do recommend as you get some time that you watch it. Even if you have to watch it a piece at a time. (That doesn’t bother me… means you might be coming back to [...]

That cost how much?!

Pricing strategies are a tricky matter. You look online and you can come up with hundreds of different strategies utilized for pricing, and they might all be right. The most common method utilized is called the Pricing Strategy Matrix. This matrix basically has 2 things it looks at, the price of the product or service, [...]

A note on branding…

Look at the number of brands we are exposed to on a daily basis here in America… Thousands of brands a day. From energy drinks to computers, stores to individuals. People have even made it a science to brand books that they write. So what is it about the allusive brand that people want? Why [...]

Marketing Mix

In marketing there is a simple theory that we use called the 4 P’s or The Marketing Mix. This basically stands for the 4 basic items that we are looking at and manipulating to make a company’s product offering viable and vendible. These 4 P’s stand for; product, pricing, placement, and promotion.
Product
The product is the [...]